Temu, the international shopping app known for its eye-catching discounts and widespread advertising, is attracting increasing concern from users in Pakistan. While the platform has already been under the spotlight in the United States for issues related to product dumping, and in Europe due to antitrust concerns, discussions have now emerged locally regarding the app’s performance and consumer satisfaction.
Shoppers in Pakistan have started voicing frustrations over what they describe as unclear marketing, inconsistent product quality, and challenges in accessing reliable customer support. What initially appears to be a budget-friendly and convenient shopping option has, for some, turned into a source of inconvenience and financial loss.
One customer shared her experience ahead of Eid: “My parcel was marked as delivered, but I never received it. I opened a support ticket hoping for a resolution, but things only got worse. The courier claimed it was delivered under my name, and Temu didn’t verify the issue properly. After days of following up, I was told the parcel had been damaged—yet it still got delivered in that condition. I asked for a return, but no one came to pick it up. It’s been frustrating.”
Experiences like this are not isolated. Across social media and online forums, many Pakistani users are posting about delays, incorrect or damaged items, and lack of proper follow-up. A common concern is the absence of a dedicated helpline or live support, leaving users dependent on local contact numbers that often go unanswered.
These challenges seem to reflect a broader trend. In Germany, for instance, retailers have reportedly filed antitrust complaints citing pricing controls. In the US, consumer surveys show a drop in weekly engagement on the platform—reportedly down 19% compared to last year.
Analysts suggest that Temu’s rapid growth model—based on deep discounts and global shipping—may be showing signs of strain. Operational costs, international logistics, and higher tariffs are now being viewed as possible contributors to service inconsistencies.
In Pakistan, where online shopping still relies heavily on trust and customer service, such issues can have a bigger impact. Local shoppers are used to proactive delivery confirmations and clear return policies. When those expectations aren’t met, confidence in a platform tends to decline.
Returns and refunds are another area where concerns have surfaced. Some users say they’ve received incorrect products or items in poor condition, with little clarity on how to proceed. The lack of a Cash on Delivery option, combined with a relatively high minimum order value of PKR 4,000, has also raised eyebrows.
Marketing strategies are also being viewed with skepticism. Consumers have pointed out that limited-time offers and flash sales often feel misleading, with countdown timers resetting repeatedly and free gift offers coming with unclear conditions.
Despite this, Temu continues to attract new users through aggressive campaigns and attractive prices. But based on public feedback, many in Pakistan believe a stronger focus on customer support, transparent policies, and local infrastructure would help the platform gain long-term trust.
Until improvements are made, users suggest that shoppers approach with caution and consider platforms that offer more dependable post-purchase support.
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