Wrestler Seth Rollins recently made headlines by wearing a luxurious velvet coat worth $13,500, designed by the Pakistani fashion brand Rastah. The coat, which was custom-made, featured detailed dabka embroidery — a traditional South Asian hand-embroidery technique. Rollins’ striking look impressed WWE fans around the world and brought even more attention to Rastah’s growing list of celebrity clients.
Rastah has already built an international reputation, with famous names like Zayn Malik and Justin Bieber wearing their designs. The brand is known for blending South Asian culture with modern fashion, creating pieces that appeal to stars and style icons across the globe.
However, Rastah’s designs come with a very high price tag. The matching pants that go with Seth Rollins’ coat cost around $920, and another coat from the brand is priced at an even steeper $14,500. These prices show that Rastah’s target audience is mainly wealthy buyers from abroad, rather than everyday customers in Pakistan.
While Rastah proudly showcases South Asian heritage through its clothing, many people in Pakistan feel that the brand’s high prices make it inaccessible to the local population. Some believe that the brand could do more to make its products affordable for Pakistani customers who admire their work but cannot afford it.
Despite this criticism, it is clear that Rastah’s main goal is to establish itself as a luxury brand recognized all over the world. By mixing traditional South Asian craftsmanship with contemporary fashion trends, Rastah is putting Pakistani culture in the global spotlight — but in a way that mainly caters to elite fashion circles.
As more international celebrities continue to embrace Rastah’s creations, the brand’s influence on global fashion seems set to grow even further.
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