Pakistan’s love for “Daala culture” the nickname for rugged pickups and SUVs is still going strong, as sales of Toyota Hilux and Fortuner models continue to impress.
In just one month, almost 1,000 units of these vehicles were sold. This shows that, despite economic challenges, there is still strong demand for powerful and durable vehicles in the market. The Hilux and Fortuner are especially popular among those who value performance, reliability, and a commanding road presence.
The term “Daala” is often used for the Toyota Hilux, which has become a cultural icon in many parts of Pakistan, especially in rural and off-road areas. Its sturdy build, high ground clearance, and ability to handle tough terrain make it a preferred choice for drivers who need both utility and style.
Similarly, the Toyota Fortuner has carved its place in the premium SUV segment. Known for its comfort, advanced features, and powerful engine, it appeals to those who want a blend of luxury and performance. Together, these models have managed to maintain their top positions in the utility vehicle category.
These sales figures also highlight the resilience of Pakistan’s auto sector. Even when the economy faces pressure, certain brands and models continue to thrive because of their reputation and loyal customer base.
The growing popularity of these vehicles shows that, for many Pakistanis, investing in a reliable, powerful, and stylish vehicle remains a priority — and Toyota’s Hilux and Fortuner remain at the top of that list.
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