Bisconni Steps Into the Cake Rusk Space with a Campaign That’s Anything But Ordinary

In a landscape crowded with commercials, Bisconni’s latest campaign doesn’t just launch a product — it builds a world. “Cake Rusk Ki Kahani, Bisconni Ki Zubaani” isn’t a tagline; it’s a time capsule. One that captures the essence of heritage, memory, and the unmistakable joy of chai and rusk — all wrapped up in cinematic storytelling.

The campaign unfolds like a journey through time — moving from regal Mughal courts to Victorian tearooms — each era captured in exquisite detail. From antique tea sets to embroidered angarkhas, everything on screen whispers nostalgia. But here’s the twist: Bisconni’s Cake Rusk is brand new. And that’s the magic — it already feels like it’s been part of our stories all along.

Set to the soul-stirring melody of “Dil Dhadke Mein Tumse Yeh Kaise Kahoon,” Bisconni’s Cake Rusk campaign doesn’t just tug at heartstrings — it nestles into them. Every visual, from candle-lit Victorian tea tables to the regal indulgence of a Mughal mehfil, reminds us that cake rusk has always lingered in our past — and now, it’s ready for our present.

More than a product, Bisconni Cake Rusk is a vessel — of memory, of familiarity, of warm cups shared with warmer people.

But with a market already steeped in biscuit-and-chai rituals, the campaign gently stirs an old, nostalgic question:

Will cake rusk finally take over as chai’s one true love?

Because let’s be honest — every household has asked it.

And every memory quietly answers it.

Biscuit ya Cake Rusk?
An age-old choice.
A timeless taste.
You tell us.