Webdesk | July 7, 2025
Cartel Media & PR, a rising force in Pakistan’s creative and communications industry, has officially expanded operations to Karachi, marking a bold new chapter after a year of standout success in Lahore.
The announcement was shared by Cyma Khattak, one of the driving forces behind Cartel’s dynamic growth, in a powerful LinkedIn post that captured both the emotion and intention behind the move.
“We’ve never rushed. We’ve never followed. Every move we make is intentional — and this one is no different,” the post read.
“This is not just a presence — we are coming to stay.”
Known for delivering clutter-breaking campaigns and narrative-shifting PR strategies, Cartel Media & PR has quickly built a reputation for being a “quiet force that makes noise in all the right places.” Their expansion to Karachi signals both ambition and confidence, with Khattak stating,
“Yes, we are expanding — and we will not stop.”
Reflecting on her journey, Cyma added,
“When I decided to move to Lahore, I always wanted to bridge the gap between cities. It wasn’t easy, but my love for brands and the trust of our clients brought me here. Now, I’m taking that same force to Karachi.”
She emphasized that the growth is not just geographical but collaborative, aiming to grow with teams, clients, and brands who’ve believed in their vision from day one.
A City Close to the Heart
Calling Karachi “my Karachi” and speaking of how much she’s missed the city, Cyma promised “jaw-dropping surprises” starting this August, with Cartel poised to deliver bold and unforgettable campaigns.
“We’re only going to get bigger, better, crazier,” she added.
“We will move and shake narratives—and we’re nothing but excited.”
Still deeply rooted in Lahore, Cyma made it clear that the expansion doesn’t mean letting go of the city that shaped her success.
“Never going to leave Lahore that helped me grow in every way I wanted. I’m coming [to Karachi] with The Force.”
As Cartel Media & PR plants its creative flag in Pakistan’s commercial capital, one thing is clear: this isn’t just a business move — it’s the beginning of a nationwide creative movement.
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