The influencer middle class is getting squeezed as marketers turn to superstar creators and celebs
Influencer marketers are moving away from campaigns with micro influencers and back to big stars.A new survey from Linqia saw...
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Audible is following Amazon’s strict new RTO policy, but with a delay
Employees at Amazon subsidiary Audible have a different deadline to comply with the new RTO policy.Amazon corporate employees must return...
Read moreMeta leans away from augmented-reality creators as it plans to shut down its AR studio
Meta said it's shutting down its augmented-reality studio Spark early next year.The feature allows AR developers to make custom effects...
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Spotify CEO does damage control after his ‘reductive’ comments about creators spark backlash
Spotify's CEO is clarifying comments he made about content creation after drawing backlash.Daniel Ek said last week the cost of...
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TikTok is aging out of Gen Z
Keara Sullivan is known for her razor-sharp TikTok commentary on the foibles of her hyperonline generation. Since late 2020, the...
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4 totally unverified theories about Vivek Ramaswamy and BuzzFeed
Vivek Ramaswamy ran a failed campaign for the Republican presidential nomination.Now he owns 7.7% of BuzzFeed, the struggling digital media...
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