Fatima Fertilizer Company Limited (FFL) signed a Memorandum of Understanding (MoU) with SEED Ventures in Islamabad, marking a new chapter in its commitment to empowering youth and supporting the United Nations Sustainable Development Goals (SDGs). Fatima Fertilizer, as the first company in Pakistan to adopt the UNDP SDG Impact Framework, continues to strengthen its role as a leader in sustainable development and community empowerment.
The collaboration brings Enterprise Challenge Pakistan (ECP) – a flagship initiative of King’s Trust International (founded by His Majesty King Charles III) and SEED Ventures, on board as a strategic partner for Fatima Fertilizer. The program nurtures entrepreneurial thinking, innovation, and business acumen among youth aged 14–18, with special emphasis on gender equality, underprivileged communities, public-sector schools, and children with disabilities.
The ceremony was graced by H.E. Jane Marriott, British High Commissioner to Pakistan, as Chief Guest. Senior leadership from Fatima Fertilizer was also present, including Rabel Sadozai, Director of Marketing & Sales, and Shaista Ayesha, Chief Executive Officer of SEED Ventures, along with other key stakeholders.
Under its 9th cycle (2025–2026), ECP will engage nearly 3,000 students from 100–120 schools across rural Pakistan.
This collaboration reinforces Fatima Fertilizer’s commitment to the UN Sustainable Development Goals. By expanding access to education, the program contributes to SDG 4 (Quality Education) by providing inclusive and innovative learning opportunities that prepare students for the future. At the same time, it drives SDG 8 (Decent Work and Economic Growth) by encouraging entrepreneurial mindsets, fostering job creation, and equipping youth with the tools to transform their ideas into sustainable ventures. The initiative also supports SDG 9 (Industry, Innovation, and Infrastructure) by strengthening Pakistan’s entrepreneurial ecosystem through creativity and innovation at the grassroots level.
Speaking about the Enterprise Challenge Pakistan, Will Straw, CEO of King’s Trust International, said, “King’s Trust International is proud to support this partnership with Fatima Fertilizers and SEED Ventures for the Enterprise Challenge Pakistan. By building strong partnerships, we can continue empowering young people in Pakistan to turn ideas into actions and drive positive change through entrepreneurship.”
Expressing her views, British High Commissioner Jane Marriott CMG, OBE, remarked,
“Pakistan’s youth have huge potential. The Enterprise Challenge Pakistan provides the perfect platform for unlocking this. This partnership marks an exciting new step for the competition, by giving even more young people the opportunity to participate.”
Shaista Ayesha, Chief Executive Officer of SEED Ventures, said, “We are delighted to have Fatima Fertilizer onboard as a new partner for Enterprise Challenge Pakistan. This is indeed momentous because it lays the foundation for scaling the programme across rural Pakistan. Providing a platform like ECP to young people from rural Pakistan is critical in building the next generation of agripreneurs for the country.”
Rabel Sadozai, Director of Marketing and Sales at Fatima Fertilizer, added, “This initiative is about nurturing the entrepreneurial spirit of our youth and equipping them with the skills needed to thrive in a rapidly evolving world. Through this partnership, we are reinforcing our commitment to inclusive growth and sustainable community development, while staying aligned with global efforts to achieve the SDGs.”
In a statement regarding the initiative, Asad Murad, Chief Operating Officer of Fatima Fertilizer, said, “At Fatima Fertilizer, we believe that investing in our youth is the most meaningful investment in Pakistan’s future. Through our support for Enterprise Challenge Pakistan, we aim to create avenues for young minds to innovate, lead, and excel, particularly those from underserved communities who deserve equal opportunities to realize their potential and contribute to the nation’s progress.”
This partnership signifies Fatima Fertilizer’s commitment to youth empowerment, sustainable community development, and advancing Pakistan’s role in achieving the global SDGs by 2030.
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