On 8 November 2025, the city of Lahore witnessed a moment that will be remembered for decades. The Global Digital Awards (GDA) 2025 did not just take place — it redefined Pakistan’s position in the global digital, corporate, and creative economy.
Hosted at The Nishat Hotel, this full-day mega event brought together Pakistan’s most influential corporate leaders, international partners, startup founders, fashion designers, fintech innovators, logistics giants, and creative powerhouses under one transformative platform.
But above all, history was created through a groundbreaking achievement:
Pakistan’s First-Ever International eCommerce Fashion Show — conceptualized by Pakistan eCommerce Association, powered by DeLogics.
This was not just a fashion event.
Not just a tech conference.
Not just an awards ceremony.
It was Pakistan’s entry into the next stage of digital evolution — a unified celebration of innovation, entrepreneurship, creativity, and global collaboration.
At the heart of this monumental achievement were two visionaries whose leadership shaped every detail, every partnership, and every milestone:
OMER MUBEEN – The Architect Behind Pakistan’s Digital Rise
Founder – Global Digital Awards | Chairman – Pakistan eCommerce Association (PEA)
From conceptualizing GDA to building international alliances across Europe, Singapore, Canada, and the Middle East, Omer Mubeen has become the single strongest voice advocating for Pakistan’s digital recognition on the world stage.
With his leadership, GDA 2025 became:
- A national celebration of innovation
- A global collaboration platform
- A corporate bridge between Pakistan and international partners
- A strategic milestone for the Pakistani startup ecosystem
His vision was simple yet powerful:
“Pakistan must not follow global innovation — Pakistan must lead it.”
SEHRISH ALI – The Force Who Transformed Vision into Reality
Event Director – Global Digital Awards | Founding Member & Vice President – PEA
The execution, artistic direction, cross-border coordination, fashion integration, creative storytelling, and end-to-end planning were powered by Sehrish Ali, one of the most dynamic and accomplished women in Pakistan’s digital landscape.
She not only curated Pakistan’s first eCommerce fashion narrative but also:
- Brought IFFC Canada as official fashion partner
- Designed the complete runway experience
- Managed 150+ models, 20+ designers, and backstage operations managed by DeLogics
- Integrated fashion with corporate brand identity
- Delivered a globally comparable fashion-tech execution
Her leadership turned the GDA x IFFC Fashion Show into the most talked-about creative breakthrough in Pakistan’s digital history.
A HISTORIC MILESTONE FOR PAKISTAN’S STARTUP & DIGITAL ECOSYSTEM
The Global Digital Awards 2025 was more than an event — it was the culmination of Pakistan’s decade-long digital transformation, celebrated by founders, innovators, CEOs, investors, and creators of all kinds.
Key Highlights:
- 1,500+ shortlisted brands — selected from thousands of nominations
- 95,000+ public votes from across Pakistan
- Participation from every major industry
- International delegations from Canada, Singapore, Germany, and the UK
- Pakistan’s largest gathering of eCommerce players under one roof
For the startup community, this event proved one powerful truth:
Pakistan’s entrepreneurs are ready for the global stage.
A Runway That Defined Pakistan’s Creative Strength
The historic GDA x IFFC Fashion Show featured an extraordinary lineup of Pakistan’s most visionary fashion houses, each bringing a unique fusion of craftsmanship, culture, and digital-ready design. The runway showcased breathtaking collections from Kayseria, known for its magical luxury craft; Arjumand Shahzeb, celebrated for heritage-inspired modern wear; Haya Suleman Couture, redefining indo-western elegance; Abito Men, Pakistan’s premium groom-wear atelier; Uomo Attire, the epitome of contemporary menswear sophistication; Nirmaz Arif, admired for modern artistic silhouettes; Vibes, representing youthful chic innovation; Saleem Jewellers, showcasing regal jewellery pieces; Humayun Alamgir, the pioneer of luxury menswear; and Mariyum N Maria, bringing timeless femininity and couture detail to the runway.
Each designer added their creative brilliance to Pakistan’s first-ever eCommerce Fashion Show, proving that Pakistani fashion is not only culturally rich — but globally competitive and digitally scalable.
THE FIRST-EVER INTERNATIONAL ECOMMERCE FASHION SHOW — CREATING HISTORY ON THE RUNWAY
The crown jewel of the event was the GDA x IFFC International Fashion Show, a revolutionary concept blending:
- Fashion
- eCommerce
- Technology
- Creativity
- Retail innovation
- Digital brand identity
- Cross-border storytelling
Why This Fashion Show Made History
1. Pakistan’s First Fashion Show Designed for the eCommerce Industry
For the first time, fashion was showcased not as couture alone — but as a commercial, scalable, and digitally powered retail industry, highlighting how designers can monetize globally.
2. A True International Collaboration with IFFC Canada
Managed entirely by the International Fashion Festival Canada (IFFC), the show introduced global creative direction, backstage structure, runway styling, and fashion-industry discipline to Pakistan’s landscape.
3. Fashion Meets Business — Designer Digitalization Initiative
Designers were guided to shift from traditional showcases to:
✔ Digital portfolios
✔ Online marketplaces
✔ Global-facing catalogues
✔ eCommerce-optimized fashion presentations
A major step toward making Pakistani designers discoverable worldwide.
4. Runway Reinvented as a Revenue Model
Each collection was curated and presented as a sellable eCommerce product, emphasizing data-driven fashion, customer demand patterns, and online retail potential.
5. Empowering Pakistan’s Modeling Industry
More than 150 professional models were onboarded through the DeLogics Digital Talent Portal, creating new income streams, portfolios, and opportunities for rising talent.
A New Era Begins
This wasn’t just a fashion show —
it was the moment fashion officially entered Pakistan’s digital economy.
A historic shift where creativity met commerce, and Pakistani designers stepped confidently onto the global stage.
PAKISTAN’S MOST POWERFUL CORPORATES STOOD UNITED
GDA 2025 brought together Pakistan’s top industry players, each representing a pillar of the digital economy:
Corporate Participants Included:
- Kayseria
- Bank Alfalah
- TCS
- OPay
- PayFast
- Orient Group
- Coca-Cola CCI
- Zero Healthcare
- Starlet
- Master Group
- Seefam
- Foodpanda
- AHL Logistics
- Jafspot
- Tanzilite
- Dawood Designers
- BNB
- Linuro Systems
- UPS Pakistan ASC (Universal Logistics Services Pvt Ltd.)
These brands not only supported the event — they demonstrated that Pakistan’s corporate sector is aligned, visionary, and future-ready.
A TECH CONFERENCE THAT SHAPED PAKISTAN’S DIGITAL FUTURE
The conference featured Pakistan’s leading digital minds, CEOs, bankers, and innovators, who delivered insights on:
Panel 1: AI, Innovation & Cross-Border Growth
Panel 2: From Fintech to eCommerce — The Future of Digital Pakistan
Speakers represented:
- Samsung Mobile Pakistan
- Foodpanda
- Coca-Cola CCI
- OPay
- PayFast
- SadaPay
- Zellbury
- Stylo Group
- Sehgal Motors
- Seefam
- Master Group
Their insights now serve as policy direction for Pakistan’s cross-border eCommerce expansion.
ELITE CXOs NETWORKING DINNER — A STRATEGIC BUSINESS SUMMIT
Powered by UPS Pakistan ASC, the exclusive dinner brought together:
- Corporate chairmen
- Startup founders
- Foreign delegations
- Government officials
- Investors
- Industry pioneers
It was an ecosystem-building environment where real collaborations and future projects were initiated.
GLOBAL PARTNERS THAT AMPLIFIED THE VISION
The international strength of GDA 2025 was amplified by collaborations with:
- Tech Week Asia — Singapore
- eCommerce Expo Singapore
- International Fashion Festival Canada (IFFC)
- Sanso — Germany
- CloserStill Media — Singapore
- Noatum Asia
- The Tenth Floor Asia
These partnerships strengthened Pakistan’s credibility at the global level.
THE TEAM BEHIND PAKISTAN’S DIGITAL BREAKTHROUGH
A revolution of this scale is impossible without powerful leadership:
- Omer Mubeen – Founder, GDA | Chairman, PEA
- Sehrish Ali – Event Director, GDA | Founding Member, PEA
- Haider Ahmed Qazi – Managing Director GDA | GM eCommerce Stylo Group
- Bushra Izhar – Head of Strategic Partnerships & Media Relations
Together, they turned Pakistan’s digital ambitions into a globally recognized success story.
WHY THIS EVENT MATTERS FOR STARTUP PAKISTAN
Startup Pakistan represents the heart of Pakistani entrepreneurship — and GDA 2025 was the moment when:
- Startups were celebrated
- Corporate–startup bridges were built
- International exposure was accessible
- E-commerce became a creative force
- Pakistan’s digital identity strengthened globally
For the first time, Pakistan wasn’t just joining the digital revolution —
Pakistan was leading it.
THE FUTURE BEGINS NOW
The Global Digital Awards 2025 — powered by DeLogics and organized by the Pakistan eCommerce Association — demonstrated what Pakistan can achieve when innovation, creativity, technology, and leadership unite.
It was not just an event;
it was a historic shift,
a national achievement,
a gateway to global opportunity.
8 November 2025
The Nishat Hotel, Lahore
Conference | Awards | International Fashion Show (IFFC x GDA) | Networking Dinner
Powered by DeLogics | Organized by Pakistan eCommerce Association (PEA)
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