The Pakistan Tourism Pavilion has been awarded the Best Partner Pavilion Award at the Travel & Adventure Show 2025, held in New York.
This pavilion was a collaborative effort between the Pakistan Tourism Development Corporation (PTDC), the Trade Development Authority of Pakistan (TDAP), and the Consulate General of Pakistan in New York. It brought together booths from 13 Pakistani companies, all provincial tourism departments, and PTDC under the national tourism brand “Salam Pakistan.”
The pavilion was officially inaugurated by Pakistan’s Ambassador to the US, Rizwan Saeed Sheikh, and Gilgit-Baltistan Chief Minister, Gulbar Khan. It highlighted Pakistan’s breathtaking tourist destinations, vibrant cultural heritage, and diverse tourism services.
The showcase attracted a lot of attention, with many visitors showing interest in exploring Pakistan’s mountaineering opportunities, adventure tourism, and religious tourism.
Winning this award is a significant achievement for Pakistan, as it helps promote the country as a top tourist destination. The pavilion effectively showcased the beauty and potential of Pakistan’s tourism sector, encouraging global travelers to experience its unique offerings.
The recognition also underscores the efforts of Pakistani organizations and officials in boosting the country’s image internationally.
By participating in such events, Pakistan continues to strengthen its position on the global tourism map, inviting people from all over the world to explore its natural beauty and rich traditions.
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