The Pakistan Public Relations, Events, Digital and Activation Association, PREDA, has announced a first of its kind policy to protect its members specifically from unethical industry practices, including payment defaults and delays, intellectual property theft, abusive behaviour and unrealistic/unfair project timelines. These key protection areas have been identified through industry surveys, research and direct feedback from members on the most pressing challenges they face today.
Effective March 2025, the PREDA Member Protection Policy introduces a structured approach to handling disputes, including formal complaint procedures, mediation and arbitration.
“This is the first time the public relations, event management, activation and digital industries are seeing a dedicated effort to protect professionals in Pakistan” said the Executive Committee at PREDA, comprising of President Selina Rashid Khan, Senior Vice President Frieha Altaf, Secretary and Founding President Shanaz Ramzi, Vice President Communications & Corporate Affairs Fareshteh Aslam, Vice President Events and Activations Sarfraz Niazi and Treasurer Hasan Rizvi. They added, “this policy is a critical first step in setting new benchmarks and best practices. We are working toward a future where fair treatment isn’t an exception but the standard. This policy is step one in a long-term strategy to not only protect our members but also improve overall industry standards for sustainable and progressive growth.”
Indeed, the introduction of this policy is in line with PREDA’s founding principles – to promote an industry that is transparent, ethical and professional, while also endeavouring to set new benchmarks for industry standards and innovation.
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