Samsung Electronics Pakistan today inaugurated the second cohort of Samsung Innovation Campus (SIC) at a ceremony held at DHA Raya Country Club in Lahore, reinforcing its long-term commitment to equipping Pakistan’s youth with future-ready Artificial Intelligence (AI) skills and accelerating the country’s digital transformation.
The opening ceremony brought together Samsung leadership, industry executives, HR leaders from Pakistan’s leading technology companies, and 50 newly enrolled Lahore-based students who will undertake an intensive, in-person AI training programme over the coming months across partner campuses in Lahore, Karachi, and Islamabad.
This year’s cohort builds on the momentum of SIC’s inaugural cycle. The programme has strengthened its industry linkages, curriculum depth, and focus on inclusive access, particularly for students from underserved communities and women in technology.
The expansion comes at a pivotal moment for Pakistan’s technology ecosystem. With over 60 percent of the country’s population under the age of 30 and IT exports approaching USD 4 billion in FY 2024–25, the demand for AI-skilled professionals has never been more urgent. Pakistan’s National AI Policy 2025 has set an ambitious target of training one million AI professionals by 2030. Programmes like SIC are translating that ambition into structured, employment-oriented action at the grassroots level.
Speaking at the ceremony, the President of Samsung Electronics Pakistan mentioned Samsung’s global vision for the programme: “At Samsung, we see AI not as an end in itself, but as infrastructure, technology that becomes most powerful when it is dependable, accessible, and woven into everyday life. Pakistan’s young population is not a challenge to be managed; it is a strategic advantage to be unlocked. Through Samsung Innovation Campus, we are investing in the people who will build that future.”
Participants in SIC’s second cohort will complete 270 hours of structured AI course and lab work, spanning machine learning, data science, natural language processing, and deep learning, followed by an 80-hour capstone project addressing real-world challenges. The programme is designed to bridge the persistent gap between university education and employer expectations.
Ahmed Wahab Shah, Director of Corporate Marketing, Samsung Electronics Pakistan, outlined the programme’s strategic rationale: “SIC is built on a simple premise: Pakistan’s demographic youth bulge can become a demographic dividend if we invest in the right skills at the right time. Every graduate we produce is one more AI professional ready to contribute – not only to Pakistan’s digital economy, but to the global technology workforce.”
Umer Ghumman, Senior Director at Samsung Electronics Pakistan, addressed students on the leadership qualities that distinguish exceptional technology professionals, emphasising that technical proficiency alone is insufficient without curiosity, resilience, and the ability to translate AI capabilities into real business value.
The programme prioritises students from diverse and underserved educational backgrounds, with a strong emphasis on increasing female participation, ensuring that Pakistan’s emerging AI workforce reflects the breadth and diversity of its population.
The Guest of Honor, Ahmed Khan, CEO of PSDF shared, “Programs like Samsung Innovation Campus will prove to be decisive given the future of learning methodologies. When a brand of Samsung’s stature invests in inclusive, employment-oriented AI training, it sends a powerful signal: Pakistan’s youth are not just job-seekers, they are the future builders of a digital economy.”
A distinguishing feature of SIC is its deep integration with Pakistan’s technology industry. HR leaders and hiring managers from leading software houses and technology companies attended the opening ceremony, signaling the programme’s direct relevance to current employer needs. Graduates from the first cohort have already secured positions and internships at prominent firms across the country, validating the programme’s employment-first design.
About Samsung Innovation Campus (SIC)
Innovation Campus is a flagship corporate citizenship initiative of Samsung Pakistan, operating across multiple countries worldwide. In Pakistan, SIC is delivered in strategic partnership with Bramerz and partner institutions across three cities.
For more information, visit: samsung.com/pk
Official hashtags: #SamsungInnovationCampus #SamsungPakistan
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