The tyranny of PowerPoint

YYou’ve just been added to a meeting. It’s late afternoon, late in the week, and someone is presenting a deck. Geez, here we go. The presenter reads words that you can also read from a bulleted list on a lightly decorated page projected before you. Next slide. Because you’ve seen hundreds of PowerPoint presentations since your sixth-grade science-fair days, you instinctively know this one’s going to take the full hour. Eyes glaze over, yawns are stifled. Next slide. The presenter attempts to play an embedded video, but the audio doesn’t work. “You get the idea” though. Next slide.

Nearly four decades after the launch of PowerPoint, the slide deck remains one of the most dominant forces shaping how we think — and don’t think — about our work. From startup pitches to Pentagon procurement timetables, from quarterly board meetings to annual harassment trainings, billions of presentations are given each year in a single rigid, information-squishing format, on PowerPoint or its imitators Keynote, Google Slides, or now Figma Slides. Humanity continues to cram compelling and vital information into single-idea slides, strip these ideas of context, and read them aloud among a flurry of GIFs, charts, and animated wipes and swipes. Rarely does the deck — which by design dictates a one-sided style of conversation — elicit robust questions from or conversation with the audience. We are constantly pitching our bosses, their bosses, investors, and each other via a one-size rhetorical tool that doesn’t really fit all.

But some are finally thinking outside the deck. Jeff Bezos, Elon Musk, Sundar Pichai, and military top brass have been bad-mouthing and even banning slide presentations from meetings, instead favoring memos or even old-fashioned, visual-aid-free, raw-dogged discussion. Rippling, which makes HR and payroll software, has done the impossible: complete a funding round (a $45 million Series A) without a deck. Several startups, including one from Edward Norton — yes, the actor — have launched alternatives to the deck. It appears that even three Academy Award nominations cannot spare one’s life from the stultifying ubiquity of decks, and Norton and his two cofounders at Zeck are on a mission to vanquish it.

Is the deck in jeopardy? Are we at last approaching a day when “this meeting could have been an email” lives alongside “this meeting could have gone without a deck”? Next slide.

For most of the 20th century, workplace meetings were typically small and informal discussions with a few colleagues. By the 1980s, the computer revolution was generating loads more information for every business to digest and act on. This meant more and bigger meetings across departments, which meant more presentations, which usually meant slide projectors. But those presentations were clunky, finicky, and laborious to make.

Then, in the mid-’80s, an ailing software startup called Forethought developed a first-of-its-kind graphics program in which computer users could string together a series of slides. Originally called Presenter, it was released in April 1987, as PowerPoint. Microsoft immediately saw its world-changing potential, buying Forethought just four months later for $14 million. For one thousandth of the nearly $14 billion the company has invested in OpenAI, Microsoft acquired a program that remains arguably more consequential to how businesses operate. By 1993, Microsoft was raking in $100 million from PowerPoint sales a year; by 2003, $1 billion. Microsoft estimated that 30 million PowerPoint presentations were being made every day.

Decks have no shortage of zealots, including my former boss. When I worked at BarkBox, Nick Cogan, a vice president of creative, always had us making decks — not just for big retail pitches but for every little task. Product planning, style guide, whatever it was, we’d make a deck. I maybe want him to apologize for all the deck wrangling, but he laughs and doesn’t give an inch defending them, which, as a former animator, he loves for their storytelling capabilities. “‘Look at this, not us’ can be essential when presenting,” he says. He describes the perfect presentation as both a “useful crutch” and a “little kids’ storybook,” where he can walk the great and mighty decision-makers through storytime instead of business time.

I hate the way people use slide presentations instead of thinking.
Steve Jobs

Christina Farr, a healthtech director and investor who wrote a book about storytelling in business, agrees, arguing that the deck actually draws its power from its ubiquity. Because people are used to both writing and receiving decks, “people know what the story should sound like,” and the expected rhythms and beats of a PowerPoint presentation “are already baked in.” But it’s not just an emotional expectation, she says — it’s also a formal one: “If you’re raising money, in 2024, you have to have a deck. Everybody expects you to do it.”

True, but there’s also been no shortage of deck denigrators. In 2003, the media theorist Edward Tufte published “The Cognitive Style of PowerPoint,” which remains one of the most deliciously damning indictments of a software program ever written. Over several thousand words, Tufte flambés PowerPoint, and “slideware” in general, for “making us stupid, degrading the quality and credibility of our communication, turning us into bores, wasting our colleagues’ time.” Though PowerPoint was developed and even celebrated as a “cure for the presentation jitters,” Tufte maligns it as overly oriented toward the presenter, leaving little room for the listener to chime in or even actively listen. Tufte even goes so far as to blame PowerPoint’s “poverty of content” and its “foreshortening of evidence and thought” for the Space Shuttle Columbia disaster.

The jeremiad had many admirers, including Jeff Bezos. Inspired by Tufte, the Amazon CEO in June 2004 banned PowerPoint from executive meetings. The book “Working Backwards: Insights, Stories, and Secrets from Inside Amazon” describes Bezos as finding slide decks “frustrating, inefficient, error-prone,” with a stiff format that “made it difficult to evaluate actual progress.” In its place the company developed what’s become known as the Amazon Six-Pager: a detailed memo outlining — in narrative prose, not bullet points — the conversations and business problems that have surfaced the need for a meeting. In a deck, information takes a back seat to form and format; the memo, in contrast, forces the presenter to embody a Joan Didion axiom: “I don’t know what I think until I write it down.” Attendees read the six-pager before the meeting, so everyone can enter the meeting informed and be held accountable for the decisions made out of the discussion.

“I hate the way people use slide presentations instead of thinking,” Steve Jobs once opined, adding that “people who know what they’re talking about don’t need PowerPoint.” Even Steve Ballmer, who sits atop literal millions and owns the Los Angeles Clippers in part because of PowerPoint money, maligned decks while he was CEO of Microsoft. “I don’t think it’s efficient,” he said in 2011, adding, “Most meetings nowadays, you send me the materials and I read them in advance. And I can come in and say: ‘I’ve got the following four questions. Please don’t present the deck.'” Over the years, many members of the US military have cast aspersions toward what they call “death by PowerPoint.”

“The incentive structures for a slide deck are all bad,” says Aviv Gilboa, the president of Skylight, a consumer tech company known for its digital picture frames and calendars. To Gilboa, who worked at Amazon for four years, decks aren’t just boring, they’re antithetical to many ways we think and work. The format of a single slide is inherently low-information: When you’re pitching, you’re persuading, and so you can fit only one idea per slide, often forcing you to leave some good ideas behind.

Gilboa says decks also help presenters feel good without forcing them to engage with their decisions. Decks help reinforce this perception of assurance, what Gilboa calls “the smoke and mirrors of how we got to this choice.” As I sat at BarkBox making decks every which way for every little business problem, I felt like a purveyor of both smoke and mirrors, no matter what my boss said about storytelling.

Many of our workplace problems have evident solutions made possible by software — for example, Google Docs, a miracle program that replaced back-and-forth documents and version control with fluid, collaborative workflow. But like many in the PowerPoint mines, I’m not sure what alternative could possibly replace slides at scale.

Zeck was born in 2022 out of its cofounders’ rage at decks, especially in board meetings. “At our prior companies, the shortest deck we ever sent was 134 pages,” Zeck’s cofounder Robert Wolfe tells me, adding that “there was nothing more stressful” about preparing for those meetings. He says that at CrowdRise, the company he ran with his brother Jeffrey and Edward Norton, they’d stop all other work for 100 hours before every board meeting in order to write and build the quarterly decks they hated enough to found Zeck. In a nod to Norton, Wolfe integrated a “Fight Club” reference into the origin story on Zeck’s website: “The meeting I just sat through was like the scene in Fight Club where you punch yourself in the face over and over.”

To Wolfe, the deck model “literally creates antagonism” — everyone becomes an editor with a red pen, the deck presenting endless entry points for criticism. In the military or an everyday office, grunts and junior designers hate working on PowerPoints, tweaking pixels and making rounds of edits that drive everyone crazy, because in PowerPoint you’re often not working on the idea, but only on the presentation of the idea.

Zeck proposes that the solution to the deck is a collaborative website. A Zeck site feels a bit like a Notion site but with tweaks that work well for the boardroom — it gives everyone edit access, is encrypted, can be personalized, and offers links so that your chief financial officer or finance team can access full reports and charts and important information. It is a revelation to not have that information simplified in a slide in a meeting where everyone has to sit through everything. And in Zeck’s pitch I find a great clarity equaled so far only by Tufte himself: When we remove the awful slide deck, once again “the meeting can be a meeting.” So far, Zeck counts among its clients Hard Rock Hotel & Casino, furniture maker Floyd, and the rocket startup Phantom Space Corporation.

While Zeck is unlikely to supplant PowerPoint any time soon, Wolfe thinks people are finally rebelling against the idea “that you only have Office and all the tools that go with it, or a Google Drive and all the tools that go with it.” He makes a brazen prediction: “I would be shocked if in 18 months or five years people are still using flat slides for meetings that should be collaborative.”

We aren’t yet letting go of decks in business, but we’ve let them hop the fence into our wider culture, both celebrating and undermining their repressive formality and ubiquity. The post-irony generations are throwing “PowerPoint parties,” and some singles, sick of dating apps, are using PowerPoint to make their cases as mates. A 2021 episode of the Bravo reality show “Summer House” featured a subplot built around a romantic gesture delivered via PowerPoint. For some, slides may be a love language. There are even famous decks now, like this 300-pager in which a hedge-fund excoriated Olive Garden’s business practices, or, my favorite, Jennifer Egan’s PowerPoint chapter from her 2010 Pulitzer Prize-winning novel, “A Visit from the Goon Squad.”

Egan tells me she got a crash course in the program from her business-world sister, who “thinks in PowerPoint.” The formal experiment of a PowerPoint chapter was exciting, though the “cold, corporate vibe” was perhaps incompatible with real, genuine emotion and the stuff contained in great novels. She suggests this tension gives the finished chapter — “Great Rock and Roll Pauses,” the 12-year-old protagonist Alison Blake’s account of her autistic brother’s favorite pauses in classic rock songs interspersed with descriptions of their mom and dad coming and going, fighting and reflecting — its power. The chapter delivers earnest emotion without being schlocky, and is brave and hilarious without being corny. Egan says she isn’t typically this type of writer, but the PowerPoint format gave her the ability to tell “this very sweet story in a cold holder.”

Perhaps the PowerPoint parties and Egan have it right and we should let PowerPoint do what it does best: tell stories. For Egan, a deck arguably won a Pulitzer. For NASA, a deck arguably killed astronauts. In the big middle between those outcomes, we’re still deciding whether a story is always what’s necessary — and what to do about decks.

Matt Alston‘s writing has appeared in Wired, Rolling Stone, Playboy, and Believer. He trained as a civil engineer, and now works as a copywriter in tech. He lives in Maine with his wife and daughter.

YYou’ve just been added to a meeting. It’s late afternoon, late in the week, and someone is presenting a deck. Geez, here we go. The presenter reads words that you can also read from a bulleted list on a lightly decorated page projected before you. Next slide. Because you’ve seen hundreds of PowerPoint presentations since your sixth-grade science-fair days, you instinctively know this one’s going to take the full hour. Eyes glaze over, yawns are stifled. Next slide. The presenter attempts to play an embedded video, but the audio doesn’t work. “You get the idea” though. Next slide.

Nearly four decades after the launch of PowerPoint, the slide deck remains one of the most dominant forces shaping how we think — and don’t think — about our work. From startup pitches to Pentagon procurement timetables, from quarterly board meetings to annual harassment trainings, billions of presentations are given each year in a single rigid, information-squishing format, on PowerPoint or its imitators Keynote, Google Slides, or now Figma Slides. Humanity continues to cram compelling and vital information into single-idea slides, strip these ideas of context, and read them aloud among a flurry of GIFs, charts, and animated wipes and swipes. Rarely does the deck — which by design dictates a one-sided style of conversation — elicit robust questions from or conversation with the audience. We are constantly pitching our bosses, their bosses, investors, and each other via a one-size rhetorical tool that doesn’t really fit all.

But some are finally thinking outside the deck. Jeff Bezos, Elon Musk, Sundar Pichai, and military top brass have been bad-mouthing and even banning slide presentations from meetings, instead favoring memos or even old-fashioned, visual-aid-free, raw-dogged discussion. Rippling, which makes HR and payroll software, has done the impossible: complete a funding round (a $45 million Series A) without a deck. Several startups, including one from Edward Norton — yes, the actor — have launched alternatives to the deck. It appears that even three Academy Award nominations cannot spare one’s life from the stultifying ubiquity of decks, and Norton and his two cofounders at Zeck are on a mission to vanquish it.

Is the deck in jeopardy? Are we at last approaching a day when “this meeting could have been an email” lives alongside “this meeting could have gone without a deck”? Next slide.

For most of the 20th century, workplace meetings were typically small and informal discussions with a few colleagues. By the 1980s, the computer revolution was generating loads more information for every business to digest and act on. This meant more and bigger meetings across departments, which meant more presentations, which usually meant slide projectors. But those presentations were clunky, finicky, and laborious to make.

Then, in the mid-’80s, an ailing software startup called Forethought developed a first-of-its-kind graphics program in which computer users could string together a series of slides. Originally called Presenter, it was released in April 1987, as PowerPoint. Microsoft immediately saw its world-changing potential, buying Forethought just four months later for $14 million. For one thousandth of the nearly $14 billion the company has invested in OpenAI, Microsoft acquired a program that remains arguably more consequential to how businesses operate. By 1993, Microsoft was raking in $100 million from PowerPoint sales a year; by 2003, $1 billion. Microsoft estimated that 30 million PowerPoint presentations were being made every day.

Decks have no shortage of zealots, including my former boss. When I worked at BarkBox, Nick Cogan, a vice president of creative, always had us making decks — not just for big retail pitches but for every little task. Product planning, style guide, whatever it was, we’d make a deck. I maybe want him to apologize for all the deck wrangling, but he laughs and doesn’t give an inch defending them, which, as a former animator, he loves for their storytelling capabilities. “‘Look at this, not us’ can be essential when presenting,” he says. He describes the perfect presentation as both a “useful crutch” and a “little kids’ storybook,” where he can walk the great and mighty decision-makers through storytime instead of business time.

I hate the way people use slide presentations instead of thinking.
Steve Jobs

Christina Farr, a healthtech director and investor who wrote a book about storytelling in business, agrees, arguing that the deck actually draws its power from its ubiquity. Because people are used to both writing and receiving decks, “people know what the story should sound like,” and the expected rhythms and beats of a PowerPoint presentation “are already baked in.” But it’s not just an emotional expectation, she says — it’s also a formal one: “If you’re raising money, in 2024, you have to have a deck. Everybody expects you to do it.”

True, but there’s also been no shortage of deck denigrators. In 2003, the media theorist Edward Tufte published “The Cognitive Style of PowerPoint,” which remains one of the most deliciously damning indictments of a software program ever written. Over several thousand words, Tufte flambés PowerPoint, and “slideware” in general, for “making us stupid, degrading the quality and credibility of our communication, turning us into bores, wasting our colleagues’ time.” Though PowerPoint was developed and even celebrated as a “cure for the presentation jitters,” Tufte maligns it as overly oriented toward the presenter, leaving little room for the listener to chime in or even actively listen. Tufte even goes so far as to blame PowerPoint’s “poverty of content” and its “foreshortening of evidence and thought” for the Space Shuttle Columbia disaster.

The jeremiad had many admirers, including Jeff Bezos. Inspired by Tufte, the Amazon CEO in June 2004 banned PowerPoint from executive meetings. The book “Working Backwards: Insights, Stories, and Secrets from Inside Amazon” describes Bezos as finding slide decks “frustrating, inefficient, error-prone,” with a stiff format that “made it difficult to evaluate actual progress.” In its place the company developed what’s become known as the Amazon Six-Pager: a detailed memo outlining — in narrative prose, not bullet points — the conversations and business problems that have surfaced the need for a meeting. In a deck, information takes a back seat to form and format; the memo, in contrast, forces the presenter to embody a Joan Didion axiom: “I don’t know what I think until I write it down.” Attendees read the six-pager before the meeting, so everyone can enter the meeting informed and be held accountable for the decisions made out of the discussion.

“I hate the way people use slide presentations instead of thinking,” Steve Jobs once opined, adding that “people who know what they’re talking about don’t need PowerPoint.” Even Steve Ballmer, who sits atop literal millions and owns the Los Angeles Clippers in part because of PowerPoint money, maligned decks while he was CEO of Microsoft. “I don’t think it’s efficient,” he said in 2011, adding, “Most meetings nowadays, you send me the materials and I read them in advance. And I can come in and say: ‘I’ve got the following four questions. Please don’t present the deck.'” Over the years, many members of the US military have cast aspersions toward what they call “death by PowerPoint.”

“The incentive structures for a slide deck are all bad,” says Aviv Gilboa, the president of Skylight, a consumer tech company known for its digital picture frames and calendars. To Gilboa, who worked at Amazon for four years, decks aren’t just boring, they’re antithetical to many ways we think and work. The format of a single slide is inherently low-information: When you’re pitching, you’re persuading, and so you can fit only one idea per slide, often forcing you to leave some good ideas behind.

Gilboa says decks also help presenters feel good without forcing them to engage with their decisions. Decks help reinforce this perception of assurance, what Gilboa calls “the smoke and mirrors of how we got to this choice.” As I sat at BarkBox making decks every which way for every little business problem, I felt like a purveyor of both smoke and mirrors, no matter what my boss said about storytelling.

Many of our workplace problems have evident solutions made possible by software — for example, Google Docs, a miracle program that replaced back-and-forth documents and version control with fluid, collaborative workflow. But like many in the PowerPoint mines, I’m not sure what alternative could possibly replace slides at scale.

Zeck was born in 2022 out of its cofounders’ rage at decks, especially in board meetings. “At our prior companies, the shortest deck we ever sent was 134 pages,” Zeck’s cofounder Robert Wolfe tells me, adding that “there was nothing more stressful” about preparing for those meetings. He says that at CrowdRise, the company he ran with his brother Jeffrey and Edward Norton, they’d stop all other work for 100 hours before every board meeting in order to write and build the quarterly decks they hated enough to found Zeck. In a nod to Norton, Wolfe integrated a “Fight Club” reference into the origin story on Zeck’s website: “The meeting I just sat through was like the scene in Fight Club where you punch yourself in the face over and over.”

To Wolfe, the deck model “literally creates antagonism” — everyone becomes an editor with a red pen, the deck presenting endless entry points for criticism. In the military or an everyday office, grunts and junior designers hate working on PowerPoints, tweaking pixels and making rounds of edits that drive everyone crazy, because in PowerPoint you’re often not working on the idea, but only on the presentation of the idea.

Zeck proposes that the solution to the deck is a collaborative website. A Zeck site feels a bit like a Notion site but with tweaks that work well for the boardroom — it gives everyone edit access, is encrypted, can be personalized, and offers links so that your chief financial officer or finance team can access full reports and charts and important information. It is a revelation to not have that information simplified in a slide in a meeting where everyone has to sit through everything. And in Zeck’s pitch I find a great clarity equaled so far only by Tufte himself: When we remove the awful slide deck, once again “the meeting can be a meeting.” So far, Zeck counts among its clients Hard Rock Hotel & Casino, furniture maker Floyd, and the rocket startup Phantom Space Corporation.

While Zeck is unlikely to supplant PowerPoint any time soon, Wolfe thinks people are finally rebelling against the idea “that you only have Office and all the tools that go with it, or a Google Drive and all the tools that go with it.” He makes a brazen prediction: “I would be shocked if in 18 months or five years people are still using flat slides for meetings that should be collaborative.”

We aren’t yet letting go of decks in business, but we’ve let them hop the fence into our wider culture, both celebrating and undermining their repressive formality and ubiquity. The post-irony generations are throwing “PowerPoint parties,” and some singles, sick of dating apps, are using PowerPoint to make their cases as mates. A 2021 episode of the Bravo reality show “Summer House” featured a subplot built around a romantic gesture delivered via PowerPoint. For some, slides may be a love language. There are even famous decks now, like this 300-pager in which a hedge-fund excoriated Olive Garden’s business practices, or, my favorite, Jennifer Egan’s PowerPoint chapter from her 2010 Pulitzer Prize-winning novel, “A Visit from the Goon Squad.”

Egan tells me she got a crash course in the program from her business-world sister, who “thinks in PowerPoint.” The formal experiment of a PowerPoint chapter was exciting, though the “cold, corporate vibe” was perhaps incompatible with real, genuine emotion and the stuff contained in great novels. She suggests this tension gives the finished chapter — “Great Rock and Roll Pauses,” the 12-year-old protagonist Alison Blake’s account of her autistic brother’s favorite pauses in classic rock songs interspersed with descriptions of their mom and dad coming and going, fighting and reflecting — its power. The chapter delivers earnest emotion without being schlocky, and is brave and hilarious without being corny. Egan says she isn’t typically this type of writer, but the PowerPoint format gave her the ability to tell “this very sweet story in a cold holder.”

Perhaps the PowerPoint parties and Egan have it right and we should let PowerPoint do what it does best: tell stories. For Egan, a deck arguably won a Pulitzer. For NASA, a deck arguably killed astronauts. In the big middle between those outcomes, we’re still deciding whether a story is always what’s necessary — and what to do about decks.

Matt Alston‘s writing has appeared in Wired, Rolling Stone, Playboy, and Believer. He trained as a civil engineer, and now works as a copywriter in tech. He lives in Maine with his wife and daughter.