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US Bank has used AI for fraud detection as well as brand campaigns, but CMO Michael Lacorazza says the potential of the technology is yet to be fully understood

June 25, 2024
in Advertising, AI, cannes-lions-2024, cmo-2023-lp, cmo-insider, cmos, us-bank, video
US Bank has used AI for fraud detection as well as brand campaigns, but CMO Michael Lacorazza says the potential of the technology is yet to be fully understood
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