The Competition Commission of Pakistan (CCP) has imposed fines of Rs 75 million each on Walls and Friesland Campina’s Omore for misleading advertisements. Both companies were found guilty of falsely labeling and promoting their frozen desserts as “ice cream,” which misled consumers.
The investigation by CCP revealed that the products marketed by these brands do not meet the criteria to be classified as ice cream according to food standards. Despite this, both companies used the term in their advertising and packaging, creating confusion among consumers.
This practice was deemed deceptive and a violation of fair competition laws. By misrepresenting their products, Walls and Omore gained an unfair advantage over other companies in the frozen dessert market. The CCP took action to ensure that consumers are provided with accurate information about the products they purchase.
The hefty fines imposed aim to hold these companies accountable for their misleading practices and to discourage similar actions in the future. CCP emphasized the importance of transparency in advertising and urged businesses to provide clear and truthful information to consumers.
This ruling serves as a reminder to companies in the food and beverage industry to adhere to regulations and maintain ethical advertising practices.
Consumers also need to stay informed and vigilant about the products they buy, ensuring they meet the promised standards. The CCP’s decision is a step toward protecting consumer rights and promoting fair competition in the market.
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