Pakistan has achieved a new milestone on the global stage as L’Oréal Pakistan set a Guinness World Record by hosting the World’s Largest Haircare Lesson at Bahria Auditorium, Karachi. This landmark event united 521 participants in one of the country’s most ambitious initiatives, blending education, empowerment, and innovation under one roof.
An official adjudicator from Guinness World Records joined virtually, with on-ground witnesses validating each stage of the process – making this record a truly historic first for Pakistan.
Led by acclaimed haircare expert Saman Nomani, the interactive session went beyond a simple demonstration. Attendees experienced a structured, science-backed lesson on scalp health, cleansing methods, and hydration techniques – showcasing how beauty knowledge can be accessible, practical, and transformative.
Rehan Saeed, CEO and Executive General Manager of L’Oréal Pakistan, highlighted the significance of the achievement, “This milestone is a reminder that beauty can be a catalyst for education, empowerment, and collective progress. At L’Oréal, our ambition is to go beyond beauty, by shaping conversations that elevate communities. By bringing global expertise to Pakistan and making knowledge accessible to thousands at once, we are proud to place Pakistan on the global stage. This record shows how brands can be forces for education and progress, combining science with accessibility to reshape the beauty landscape and empower individuals through knowledge.”
This Guinness World Record reinforces L’Oréal’s commitment to create beauty that moves the world – using science and innovation to broaden access to education, empower women, and equip communities with knowledge that shapes a stronger, more confident future.
At the heart of the event was the unveiling of Elvive Hyaluron Pure Shampoo, an innovation designed to address the unique challenges of Pakistan’s climate. Formulated with Salicylic Acid to purify and balance the scalp, and Hyaluronic Acid to deeply hydrate hair, it delivers a breakthrough formula that keeps the scalp oil-free and hair hydrated for 72 hours. This innovation bridges global research with local needs, solving a common concern for millions of Pakistani consumers – greasy roots and dry ends.
For Saman Nomani, who conducted the record-setting lesson, the experience was deeply meaningful, “Leading this record-breaking lesson was an incredible opportunity to share practical, science-backed haircare knowledge with so many people at once. This record shows how education in beauty can be both empowering and transformative.”
The successful execution of this large-scale event not only cements Pakistan’s place in Guinness World Records but also shines a light on its potential as a hub for innovation and education in beauty. By combining global science with local relevance, Pakistan has taken its first step into a wider global conversation where empowerment and progress are driven by knowledge.
This achievement builds on L’Oréal’s long-standing history of Guinness World Records around the world – now proudly extended to Pakistan. More than just a record, it is a testament to the country’s resilience, creativity, and growing voice in the global beauty industry.
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