Why Chinese internet users are switching their profile pictures to Kris Jenner

• Chinese internet users are changing their profile pictures to Kris Jenner's image.
• They are "praying" to Jenner to manifest riches, job offers, and nine-figure fortunes.
• Jenner is the "momager" of the Kardashian-Jenner empire and one of the richest matriarchs in pop culture.

A new meme is taking over Chinese social media: and it's all about Kris Jenner.

On platforms like RedNote, users are changing their profile pictures to Jenner's image — then "praying" to her for money, jobs, and luxury.

The hashtag #krisjenner has racked up about 52.9 million views and more than 99,000 posts on the platform.

Many posts center on manifestation, often paired with stylized images of Jenner surrounded by cash and diamonds. Manifesting nine-figure net worths is one of the most common themes on RedNote.

"Everyone, stay wealthy!" wrote one RedNote user. "Everyone, keep that 9-figure bank balance!"

A RedNote user who goes by KKzymiaomiao called Kris Jenner "The Empress Dowager," sharing wallpapers of her raising a glass in celebration, set to a backdrop of glowing banknotes.

Another user posted an image of Jenner holding an offer letter, writing in their post: "Effortlessly submit resumes and land offers."

"Hiring me is the company's honor," the job seeker wrote in a post on Sunday.

Kris Jenner is best known as the force behind the Kardashian-Jenner empire, turning reality TV fame into a money-making machine that made her one of the richest matriarchs in pop culture.

She first propelled her family into the spotlight with the launch of "Keeping Up With the Kardashians" in 2007. The series ran for 20 seasons before ending in 2021.

The family returned to screens a year later with "The Kardashians," which is now in its sixth season.

Jenner also oversees the careers of her children— Kourtney Kardashian, Kim Kardashian, Khloe Kardashian, Kendall Jenner, and Kylie Jenner — managing deals across television, fashion, and business ventures.

In an interview with Forbes in 2022, Jenner said she takes a 10% commission from her children's earnings across their various projects.