• Advertise
  • Contact Us
  • Daily The Business
  • Privacy Policy
Sunday, May 11, 2025
Daily The Business
  • Login
No Result
View All Result
DTB
No Result
View All Result
DTB

With ‘Run It Up’, Hanumankind has proven he is not just an Indian rapper, but a rapper from India

March 12, 2025
in Entertainment
Share on FacebookShare on TwitterWhatsapp

The chenda plays, the bells ring and ‘the sun is up’ once again for the ‘Big Dawgs’ singer

Rapper Hanumankind, born Sooraj Cherukat, has unveiled his latest single Run It Up, marking his return after the success of Big Dawgs in 2024. Released on Friday, Run It Up sees Hanumankind collaborating once again with producer Kalmi and director Bijoy Shetty, the creative team behind his previous hit.

It is difficult to sit still once you hit play on Run It Up. The track is a vibrant fusion of rap and hip-hop with traditional Indian cultural elements, particularly from the rapper’s native Kerala, adding an unmistakably distinct Indian flavour to the composition. In particular, the song’s production incorporates the dull yet sonorous rhythmic beats of the chenda, a traditional cylindrical percussion instrument, adding an even background beat to Hanumankind’s impeccable flow.

At the lyrical end, Hanumankind delivers rapid-fire verses that invoke the ambition, resilience, and cultural pride that Kerala is home to. The singer packs a powerful punch with just the first verse, “We dealing with things you ain’t seen before / We feeling the weight of our ancestors.”

He goes on to emphasise the tough lives dealt to his people and the beauty they have churned from them, “We went from nothing to something / Got all of them jumping / To shit that we made from the air.” As the verses follow one another at a steady but speedy pace, the chorus turns down the noise, except the background percussions, and the singer looks into the camera and chants, “Run it up, the sun is up / To when it’s down, get ya money up / I put money down on all of us / On my people now, on what I love”.

Otherwise level, the rhythm opens a clearing at about the mid-mark of the song as Hanumankind takes a few breaths, adding a complex earthiness and humanity to the music. In a few seconds, the beat picks up again as the artist sings, “We go from angry and mad to angry and glad to find a solution for us / We go from sorry and sad and to ready to grab our weapons and get to the front.” This breather marks, perhaps, my favourite section of the song as it juxtaposes beautifully with an onslaught of verses after it, foregrounding the song’s drum beats and temple-like ringing bells, which only end abruptly with the song.

The accompanying music video is a visual celebration of Southern India’s rich cultural heritage. Directed by Shetty, the rust-hued video is an ensemble of a variety of traditional Indian art forms and martial arts. Notably, it features Kalaripayattu, one of the oldest martial arts originating from Kerala, known for its strikes, kicks, grappling, and weaponry techniques marrying beautifully with the incredible energy of the song. Coupled with the frenzy of martial arts, the video also highlights Theyyam, a ritual dance form from Kerala characterised by elaborate costumes and face painting, and Kathakali, a classical dance-drama known for its intricate storytelling and vibrant makeup, adding colour to the song canvas.

Other cultural elements in the music video include Garudan Thookkam, a ritual art form involving performers dressed as eagles, and Chenda Melam, traditional percussion beats. In making this song, Hanumankind lives up to the cultural pride he sings about while pushing creative boundaries, blending modern urban imagery and traditional motifs.

Run It Up pulses with an energy that transcends borders, drawing listeners in with its deft fusion of traditional Indian elements and contemporary hip-hop. The track’s resonance isn’t limited to a single geography — it’s a statement in a growing wave of desi rap that refuses to be boxed in. Hanumankind channels regional textures, but his flow, production choices, and lyrical dexterity ensure the song speaks to a much wider audience. Fans have responded enthusiastically, praising its dynamic production and the way it seamlessly blends cultural touchpoints without feeling constrained by them. In a scene that is increasingly global, Run It Up asserts itself as a track that isn’t just representing, but expanding the conversation.

Run It Up is available for streaming on major platforms, including Spotify. The official music video can be viewed on Hanumankind’s YouTube channel.

Share15Tweet10Send
Previous Post

PM Orders Construction Of New Danish University in Islamabad Using £190 Million NCA Funds

Next Post

Pakistan Railways Launches Special Eid Trains with Discounted Fares

Related Posts

Parineeti Chopra slams Indian media for spreading fear through fake news
Entertainment

Parineeti Chopra slams Indian media for spreading fear through fake news

May 11, 2025
When war comes home
Entertainment

When war comes home

May 10, 2025
Vanessa Trump and Tiger Woods are officially dating. Meet the former model and ex-wife of Donald Trump Jr.
celebrities

Vanessa Trump and Tiger Woods are officially dating. Meet the former model and ex-wife of Donald Trump Jr.

May 10, 2025
WATCH: Indian teen shuts down war talk on camera
Entertainment

WATCH: Indian teen shuts down war talk on camera

May 10, 2025
Bollywood dances to war drums
Entertainment

Bollywood dances to war drums

May 9, 2025
Pakistan releases new war anthem 'Tayyar Hain Hum - Allah hu Akbar'
Entertainment

Pakistan releases new war anthem ‘Tayyar Hain Hum – Allah hu Akbar’

May 9, 2025

Popular Post

  • FRSHAR Mail

    FRSHAR Mail set to redefine secure communication, data privacy

    126 shares
    Share 50 Tweet 32
  • How to avoid buyer’s remorse when raising venture capital

    33 shares
    Share 337 Tweet 211
  • Microsoft to pay off cloud industry group to end EU antitrust complaint

    45 shares
    Share 18 Tweet 11
  • Saudi Arabia Launches World’s First Self-Driving Flying Taxi to Transport Hajj Pilgrims

    42 shares
    Share 17 Tweet 11
  • SingTel annual profit more than halves on $2.3bn impairment charge

    42 shares
    Share 17 Tweet 11
American Dollar Exchange Rate
  • Advertise
  • Contact Us
  • Daily The Business
  • Privacy Policy
Write us: info@dailythebusiness.com

© 2021 Daily The Business

Welcome Back!

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In

Add New Playlist

Need Help? Chat with us
Start a Conversation
Hi! Click one of our member below to chat on WhatsApp
The team typically replies in a few minutes.
DTB
No Result
View All Result
  • Advertise
  • Contact Us
  • Daily The Business
  • Privacy Policy

© 2021 Daily The Business

This website uses cookies. By continuing to use this website you are giving consent to cookies being used. Visit our Privacy and Cookie Policy.