- Apple announced four new iPhone 16 models at its “Glowtime” event today.
- iPhone sales slowed last quarter, so investors are hoping the new devices boost sales.
- The AI-powered iPhone 16 lineup is expected to drive a “golden upgrade cycle,” says Wedbush analysts.
A new era of Apple is officially upon us.
Apple Park is buzzing after Tim Cook and other executives took the wraps off the new iPhone 16 lineup, AirPods 4, AirPods Pro, and the latest Apple Watch Series 10.
The event lasted over 90 minutes, and the theme was how AI will transform your iPhone. The Apple executives were careful to walk through how the new iPhone 16 will be outfitted with the company’s flavor of generative AI features, called Apple Intelligence, and the new features available in iOS 18 as a result.
The stakes are high, and Apple needs a boost. iPhone sales slowed in the most recent quarter, and this is the company’s most high-profile event of the year — a chance to make a sales pitch for people to upgrade.
Over the course of Apple’s “It’s Glowtime” event, the company showcased a range of AI features, new camera technology, and other improvements to both its hardware and software.
One stand-out is the visual intelligence coming to iPhones. In its demonstration, Apple showed an iPhone — powered by a new A18 chip — using the new camera control button to snap a photo of a restaurant to instantly search it on Google for reviews. Or you can tap the button and aim the cameras at your homework to get some quick help from ChatGPT.
Apple Intelligence will be closely integrated across iOS 18, and that means more people will likely use AI on a daily basis as a result.
On the wearable tech front, Apple is venturing into the hearing aid industry by announcing hearing-aid features coming to the AirPods Pro lineup later this year.
And, the Apple Watch Series 10 lineup comes in a new jet black color and even more ways to track your health data — including sleep apnea detection.
The big question is whether or not it was all enough. Not all of the features will be available right at the launch of the iPhone 16, with some available later in the year or even in 2025.
People can start preordering their new iPhone 16 on Friday, and Apple will have to see if its big AI push can move the needle in a big way and spur a “super cycle” in consumers upgrading.
We live-blogged the event as it streamed online.
Scroll on for the full recap.
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