• Advertise
  • Contact Us
  • Daily The Business
  • Privacy Policy
Thursday, July 10, 2025
Daily The Business
  • Login
No Result
View All Result
DTB
No Result
View All Result
DTB

He visited a Thai island on vacation 18 years ago and never left. Now, he runs a restaurant by the sea.

June 23, 2025
in asia, island, life-abroad-koh-samui, restaurant, Small Business, small-business, thailand, Travel
He visited a Thai island on vacation 18 years ago and never left. Now, he runs a restaurant by the sea.
Share on FacebookShare on TwitterWhatsapp
Martin Selby came to Koh Samui, Thailand, for a vacation and never left.

Amanda Goh for Business Insider.

In the 18 years since he moved to the island of Koh Samui in Thailand, Martin Selby tells me that he's only been back home to the UK twice.

It's a quiet morning, and we're seated in Foxtrot Bistro, Selby's restaurant that serves modern European fare with Asian influences. The place hasn't opened for the day yet, so we have it all to ourselves. A new breakfast menu is on the way, he says, and it'll probably be out by the time this story runs.

The establishment overlooks Bangrak Bay on Samui's northern shore, and he wasn't lying about the view.

The outdoor dining area at a bistro in Koh Samui, Thailand.
Selby runs Foxtrot Bistro, a restaurant along Samui's northern shore.

Amanda Goh for Business Insider.

Beyond the terrace, the water stretches out to the horizon in shades of blue and green. Not far away, a wooden pier juts out into the bay, where a handful of small fishing boats lie moored. In the evenings, he says, it's the perfect spot to catch the sunset.

Originally from Grantham, a town about 100 miles north of London, Selby never thought he'd end up building a life for himself in Samui. He started working in kitchens when he was 16, but always dreamed of traveling abroad. When he turned 25 and became a sous chef, he decided it was time.

"I thought, well, if I don't go and do it now, I might not ever do it, and I'll just end up working forever and ever," Selby, now 43, said with a laugh.

With that, he was off on a yearlong trip through Asia, Australia, and New Zealand. Samui was one of his earliest stops in Thailand, and as his travels drew to a close, he spontaneously decided to return to the island.

The outdoor dining area at a bistro in Koh Samui, Thailand.
When he first arrived, he didn't expect to stay in Samui for so long.

Amanda Goh for Business Insider.

"I had three months left before my return flight, and I was like, I might just chill here now," he said. "About a month into being chill, I was like, what if I could get a job here?"

He printed out his CV at an internet café, went door to door at local hotels, and soon secured a job as a chef. As his career grew, so did his personal life: He got married and became a father.

"It was all very spur of the moment," he added.

From chef to restaurant owner

Funnily enough, when Selby first arrived in 2007, Samui didn't make a good impression on him.

"When I got here, it just seemed a little bit chaotic," he said. "You get off a bus or a ferry, and you've got people sort of touting for your business and things like that."

But once he adjusted to island life, Samui quickly began to feel like home. Over the years, Selby worked at several restaurants and hotels across the island before eventually striking out on his own.

An overview of the indoor dining area in a bistro in Koh Samui, Thailand.
He worked at a few restaurants and hotels over the years before starting his own business.

Amanda Goh for Business Insider.

In addition to Foxtrot, he also co-founded Blind Tiger Kitchen and Cocktails, located just a three-minute drive away, with a business partner. While Selby manages the kitchen, his partner oversees the bar.

But running his own restaurants hadn't always been the end goal.

It wasn't something he thought he could pull off back in the UK. "I don't think it was until I got here that I sort of realized I could open my own place."

The signboard of a café in Koh Samui, Thailand.
Selby's mornings start off with having breakfast alongside his teenage son at a café run by his wife.

Provided by Martin Selby.

These days, a typical morning starts with breakfast alongside his teenage son at a nearby café run by his wife.

Then he's off to Foxtrot Bistro to handle paperwork and check in with his manager before opening for the day. In the late afternoon, he stops by Blind Tiger to do the same, and usually finishes up around 8 p.m.

All his staff members are local. Thankfully, it's not too hard to find experienced staff on the island, which has a booming F&B and hospitality scene, he said.

Staffing turnover isn't too bad when the employees are cared for, he said. In his restaurants, there's a 10% service charge, and every cent goes to his team.

"I just saw all the hotels were doing it, and they're getting amazing staff," he added.

Selby uses a combination of locally sourced and imported ingredients and says he tries to change some of his menu items seasonally to keep things fresh.

But balancing different tastes can be a challenge. "I sat with a group of friends the other day and told them I was starting a new menu for the restaurant. And, literally, every single one of them said a different dish that I can't take off," he said.

A close up of the menu and the table setting at Foxtrot Bistro in Koh Samui, Thailand.
Selby says he tries to update his menu seasonally, although deciding what to change is tough when everyone has a favorite.

Amanda Goh for Business Insider.

The challenges of running a food business

It's not as easy to run a restaurant as people think. Competition is stiff on the island and the cost of operating a restaurant adds up quickly, Selby said.

"People think prices have to be cheap because it's Thailand, but that doesn't hold up when you're using chorizo from Spain or cheese from France," he said.

He's learned over time that running a restaurant involves far more than simply serving food. There's the operations side, like staffing and scheduling, and the finance side, like maintaining a steady cash flow.

The outdoor dining area at a bistro in Koh Samui, Thailand. The venue is located by the sea.
He's learned over time that running a restaurant involves far more than simply serving food.

Amanda Goh for Business Insider.

Accounting takes up most of his time these days. "My sous chefs look after the kitchens and I just look over them, crunching numbers, making sure bills are paid, making sure we can pay the staff."

One of the biggest challenges is managing the peak and off-peak tourist seasons, each lasting about six months. There's a big difference between both, Selby added: "You could go down to a third of your revenue."

It takes careful financial planning to make sure the restaurant at least breaks even in the low season, he said.

Despite the responsibility, being a business owner comes with a certain freedom — like the ability to take time off on short notice to be with family or attend a wedding, he said.

"I saw a thing on Instagram that said, if you're a slave to your restaurant that you've opened, then you're not doing it right. And I believe in that," he said. "If they need me all the time, then I'm not doing it right."

The outdoor dining area at a bistro in Koh Samui, Thailand.
Being a business owner comes with a certain freedom, like the ability to take time off on short notice.

Amanda Goh for Business Insider.

Building a life in Samui

Almost two decades on, Selby has firmly rooted himself in Samui. He speaks Thai, is married to a Thai woman, and his 15-year-old son attends an international school on the island.

Moving back to the UK is out of the question, he said.

If there's something he misses about the UK, it would be the different seasons — and yet, it's one of the reasons he left in the first place.

"It's crazy, isn't it? It's like if you split up with a partner, you miss them for ages, but you don't want to go back to them because that's why you split up in the first place," Selby said. "That's the same with me and England."

Do you have a story to share about moving to a new country and running a business? Contact this reporter at agoh@businessinsider.com.

Read the original article on Business Insider
Share15Tweet10Send
Previous Post

Indonesian Woman Gives Birth in Grand Mosque Courtyard After Hajj

Next Post

Nuclear sites: Iran threatens US bases in response to strikes

Related Posts

Vintage photos show what life looked like in the 1920s
100-years

Vintage photos show what life looked like in the 1920s

July 1, 2025
A notorious hacker group is now targeting the aviation industry, the FBI says
air-travel

A notorious hacker group is now targeting the aviation industry, the FBI says

June 29, 2025
The most famous local sandwich from every state
every-state

The most famous local sandwich from every state

June 25, 2025
I'm spending the year driving the US coast to coast. There are 6 items I'm glad I packed in my SUV.
amanda-shammas

I’m spending the year driving the US coast to coast. There are 6 items I’m glad I packed in my SUV.

June 23, 2025
He worked multiple jobs just to pay rent in the US — so he packed up and moved to Thailand to chase a new life as a fighter
asia

He worked multiple jobs just to pay rent in the US — so he packed up and moved to Thailand to chase a new life as a fighter

June 19, 2025
I never talk to strangers on the plane. After my dad died, a passenger helped me talk about my grief.
essay

I never talk to strangers on the plane. After my dad died, a passenger helped me talk about my grief.

June 18, 2025

Popular Post

  • FRSHAR Mail

    FRSHAR Mail set to redefine secure communication, data privacy

    126 shares
    Share 50 Tweet 32
  • How to avoid buyer’s remorse when raising venture capital

    33 shares
    Share 337 Tweet 211
  • Microsoft to pay off cloud industry group to end EU antitrust complaint

    49 shares
    Share 20 Tweet 12
  • SingTel annual profit more than halves on $2.3bn impairment charge

    45 shares
    Share 18 Tweet 11
  • Saudi Arabia Launches World’s First Self-Driving Flying Taxi to Transport Hajj Pilgrims

    44 shares
    Share 18 Tweet 11
American Dollar Exchange Rate
  • Advertise
  • Contact Us
  • Daily The Business
  • Privacy Policy
Write us: info@dailythebusiness.com

© 2021 Daily The Business

Welcome Back!

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In

Add New Playlist

No Result
View All Result
  • Advertise
  • Contact Us
  • Daily The Business
  • Privacy Policy

© 2021 Daily The Business

This website uses cookies. By continuing to use this website you are giving consent to cookies being used. Visit our Privacy and Cookie Policy.