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Meet the Mars family, heirs to the Snickers and M&M’s candy empire, who avoided the limelight for years

May 21, 2024
in Economy, features
  • The Mars family has a net worth of $117 billion and helms the candy empire Mars Inc.
  • That makes them America’s second-richest family, according to a 2024 Forbes ranking.
  • They’re known for keeping to themselves, but in recent years, they’ve taken more to the limelight.

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The Mars family sits atop a delicious empire.

They’re the heirs to the candy throne that is Mars Inc., maker of Snickers, Mars Bars, Milky Way, Twix, M&M’s, and more.

The century-old company has helped the Mars family build a reported fortune of $117 billion, making them America’s second-richest family dynasty, according to Forbes’ 2024 ranking of America’s wealthiest clans. 

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Press-shy and limelight-avoidant, the Mars family remains a bit of a mystery. They’ve been known to keep the company “notoriously private,” in the words of Business Insider’s Cadie Thompson. And the company’s headquarters have been called “anonymous” by former Guardian reporter Andrew Clark.

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However, Mars Inc. has more recently started trying to shed its secretive history. During the last few years, the Mars family and company executives have started to foray more into the public eye.

Here’s what we know about the Mars family and Mars Inc.

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